Social Media Marketing
These days, communicating with customers via social media can’t be viewed as an additional extra. It needs to play a central role in your company’s digital marketing strategy. Our team will work with you to develop a content strategy for the social platforms that your customers are engaging with the most, including Facebook, Instagram, Twitter, LinkedIn and YouTube. We’ll also execute marketing strategies that ensure your content is seen by the right audience and secures the kind of leads that you’ve long been searching for. Advertisements on various social media platforms can be targeted according to age, gender, location and interests, which means you’ll only reach the most valuable and relevant customers.
Search Engine Optimisation
As a reputable digital marketing company, we offer clients various avenues for online success, specialising in SEO services. SEO stands for search engine optimisation. It is the process of making subtle changes and improvements to the structure and content of your site, as well as off-site factors, to ensure it can be ‘crawled’ (read) accurately and favourably by the search engines. When done correctly, the result is the site appearing at the top of search engine results for key search words and phrases that are relevant to what the business does or offers. Appearing as high as possible in search results – on the first page wherever possible – is critical to your company succeeding online. This is because most users never click past the first page of results. In addition, studies have shown that the higher up in rankings your page is, the more important, high-quality and authoritative people perceive it to be.
This form of internet marketing allows your company, the advertiser, to bid on popular key phrases that are commonly typed into search engines. Our PPC specialists will work with you to develop the most relevant Google AdWords strategy for your company that will appear at the top of search engine results pages. It’s an approach that yields strong results while still remaining cost-effective. Our PPC management team are all highly experienced within this specialist area of digital advertising. We pay attention to trends and respond accordingly by identifying the best keywords and other factors that could be taken advantage of to achieve the best results at the lowest price. Unlike other firms, we charge a set monthly fee with no setup or hidden costs. Other companies can charge between 25 – 75% of their client’s monthly spend as their fee. This means it is in their interest for you to spend more, as this directly results in increased revenue for them.
E-mail marketing has proven to be a significant tool for good business development and the biggest option for marketing online today. This is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising message(s) about your business. It is one of the fastest and most effective ways of marketing your products and services, in a cost-effective manner. E-mail marketing has proven to be a significant tool for good business development and the biggest option for marketing online today. This is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising message(s) about your business. It is one of the fastest and most effective ways of marketing your products and services, in a cost-effective manner.